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Marketing & Sales Solutions

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Effective, Efficient, and Precise Solutions for Marketing and Sales Optimization


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Impact for Clients

Revenue Growth
2-4x

Cost Reduction
+30%

Customer Loyalty
+25%

Return Value
+40%

Dengan solusi AI Matasigma, perusahaan dapat mengintegrasikan kecerdasan otomatis langsung ke proses pemasaran, penjualan, dan layanan pelanggan—tanpa beban teknis atau implementasi yang rumit. Berkat AI chat yang memahami bahasa sehari-hari, pengelolaan dan optimasi operasional menjadi semudah percakapan biasa.

Not only automating processes, Matasigma's AI also serves as a communication bridge between your company and your marketing agency, ensuring smoother, coordinated, and data-driven collaboration, without intending to replace the role of the agency.

On the sales side, Matasigma enhances existing programs without changing systems, partnerships, or internal workflows; AI simply adds a layer of intelligence that improves team effectiveness through real-time action recommendations and data-driven support. With this approach, digital transformation occurs without significant obstacles, efficiently, and focused on measurable results, while keeping the entire partner ecosystem and infrastructure intact.


Manage marketing strategies more intelligently and efficiently without adding to the burden of existing teams.

Matasigma's brand and marketing optimization services are designed to help businesses maximize promotional budgets, improve the quality of the audience reached, and run campaigns in a more measurable way—through automation and AI support that works behind the scenes, without replacing the role of internal teams.

What we do is integrate various data sources—from internal sales data, CRM, e-commerce, and advertising platforms, to other operational data owned by clients as well as relevant external data—Matasigma not only builds a richer and more comprehensive insight foundation to optimize every marketing activity but also facilitates the use of this integrated data through AI Chat. This approach allows for much more targeted strategies, as the analysis relies not only on digital analytics data but also reflects customer purchasing behavior, customer segmentation, actual demand patterns in the market, and the ease of using data without the need for technical knowledge.

Benefits for your business:

  • Increase marketing ROI by up to 25 percent through budget allocation that is analyzed and adjusted in real-time.
  • Decrease customer acquisition cost (CPA) by up to 30 percent thanks to more precise audience segmentation and understanding of potential customer behavior.
  • Increase ROAS by up to 4 times in 6–12 months through automated content testing and AI-based recommendations.
  • Achieve operational marketing cost efficiency of up to 15 percent through report automation and streamlining workflows with partners you already use.

Pendekatan ini memungkinkan UMKM mendapatkan kinerja pemasaran yang lebih kuat dan konsisten, tanpa harus membangun tim besar atau memindahkan kontrol strategi dari internal.

Intinya: Layanan ini membantu usaha menjalankan pemasaran dengan lebih tepat sasaran, lebih hemat, dan lebih mudah dipantau—sehingga usaha dapat tumbuh lebih terarah tanpa tambahan kerumitan.

For customers, the best experience begins when they feel truly understood at every point of interaction—from the first time they contact your business to long after the purchase process is completed. Matasigma's customer experience service helps realize this by providing quick, accurate, and relevant responses without burdening your operational team.

By leveraging sales data, customer interaction history, and additional data collected through applications and systems built specifically for clients, Matasigma creates a much richer and more precise service personalization program. The AI-based system allows your business to automatically answer common questions, provide recommendations tailored to customer behavior and preferences, and identify potential churn earlier to take appropriate intervention.

As a result, customers experience a more personal, convenient, and relevant service—which ultimately increases satisfaction, loyalty, and repeat purchase opportunities.

Benefits for your business:

  • Customer satisfaction (CSAT) levels that can exceed 90 percent thanks to faster and more relevant service .
  • The risk of customers stopping using the service is reduced by up to 25 percent through early identification and data-driven retention programs.
  • Customer lifetime value (LTV) can increase by up to 40 percent due to more personal and consistent interactions.
  • Processes such as purchase follow-ups, product recommendations, and service notifications can run automatically so you can focus on growing your business.

Intinya: Layanan ini membantu usaha memberikan pengalaman pelanggan yang lebih manusiawi, responsif, dan personal—dengan teknologi yang bekerja di belakang layar agar bisnis Anda terlihat lebih profesional tanpa harus menambah banyak staf.


Enhance your sales team's performance without having to add many personnel or complicate processes.

Matasigma's sales management solution helps your business understand the behavior of potential buyers, determine the most effective follow-up steps, and accelerate the sales closing process with support from data-driven and AI recommendations that work in real-time.

This system does not replace the role of the internal team. On the contrary, the system helps your team work more purposefully, consistently, and confidently in carrying out daily activities.

Benefits for your business:

  • Increase sales conversion by up to 35% through a more personalized and predictive approach.
  • Revenue growth of 20–50 percent within 6–12 months for businesses that consistently implement the solution.
  • Sales cycle time can be shortened by up to 30 percent with real-time action recommendations from AI.
  • Sales teams can work more efficiently thanks to prioritized step-by-step guidance, content recommendations, and identification of upsell or cross-sell opportunities.

This approach ensures that your sales team not only works faster but also more accurately—achieving greater results with more targeted efforts.

This solution assists companies in consistently boosting sales by integrating the expertise of internal teams with AI intelligence, ensuring that every customer interaction leads to greater opportunities for generating sales.

PT Marimas Putera Kencana, a local powdered beverage manufacturer that has been operating for decades and has a national distribution network. The company wants to improve digital marketing effectiveness, enhance customer data management, and strengthen relationships with distributors and resellers. Customer data is scattered across various channels, making campaign performance analysis and sales insights less than optimal.

Challenges

PT Marimas Putera Kencana faces the following challenges:

  1. Digital audience segmentation is inaccurate due to non-integrated data (CRM, social media, advertising).
  2. Difficulty in evaluating ad performance in real-time, resulting in low budget efficiency.
  3. The customer service team receives many repetitive inquiries about flavor variants, stock, packaging, and product recommendations.
  4. The sales team needs faster and more predictive insights regarding distributors, demand patterns, and the best follow-up timing.
  5. Consumers need more personalized and relevant product recommendations.

Solutions

With Matasigma's AI-based marketing and sales solutions, companies implement smarter data integration and automation. These solutions include:

  1. Integration of HubSpot CRM with Google Analytics 4 and Meta Ads Analytics to unify consumer behavior data and campaign performance.
  2. Optimization of digital campaigns using AI, including behavior-based segmentation and budget recommendations.
  3. Implementation of an AI Chatbot that can answer common questions, provide drink variant recommendations, and help distributors check promotions and stock availability.
  4. Activation of an AI-based Action Recommender for the sales team, helping to identify the most promising distributor prospects and optimal follow-up timing.
  5. Creation of a real-time dashboard to monitor CPA, ROAS, conversions, and funnel performance comprehensively.

Results

Within 3–6 months of implementation, the results achieved align with Matasigma's service achievement targets:

  1. Sales conversion increased by up to 35% thanks to predictive and personalized approaches.
  2. CPA decreased by up to 30% after AI-based campaign optimization.
  3. CSAT increased to over 90% due to more responsive chatbots and automated services.
  4. Increased loyalty driving LTV growth of up to 40%.
  5. Marketing ROI improved thanks to real-time optimization and budget efficiency.
  6. Revenue grows significantly through increased marketing and sales effectiveness.




The process of starting Matasigma services is designed as a measurable outsourced service, ensuring you only pay for the results you get. Here are the steps involved:

    1. Log in to your Matasigma account. If you do not have an account, you can create a Matasigma account first
    2. Upload Requirements or Create TOR:Start by uploading your requirements document or create a Terms of Reference (TOR) directly on our smart platform.
    3. AI Assistance in Creating Requirements: Leverage Matasigma AI to create comprehensive and targeted requirements.
    4. Get A quote: Receive competitive and transparent quotes.
    5. Approve and Start: Approve the offering, and our team will start the works.


  • Does Matasigma replace marketing agencies?

    No. Matasigma does not act as an agency and does not replace your agency. Matasigma actually helps facilitate collaboration with agencies through automation, data integration, and AI that serves as a communication intermediary, as explained in the collaborative work process with the expert network and agencies.

  • Do I need to replace the system I am currently using?

    No need. Matasigma's AI is designed to integrate with most existing systems, such as CRM, advertising platforms, and performance dashboards. You do not need to learn new software—all interactions can be done through natural language AI chat.

  • How does Matasigma help connect my team with agencies?

    Matasigma's AI can deliver instructions, perform automatic follow-ups, consolidate reports, and ensure that every agency activity remains aligned with business goals. This aligns with the role of AI in supporting strategic and cross-team coordination.

  • Does this automation reduce my control?

    No. You still have full control. AI only helps handle repetitive, technical, and administrative processes—while strategic decisions remain in your and management's hands.

  • How long is the implementation time?

    Implementation time varies depending on system complexity, but estimates are provided after consultation, as mentioned in the service guide.

  • Are the results truly measurable?

    Yes. All performance—from ROI, CPA, ROAS, to customer loyalty metrics—is transparently monitored with a real-time dashboard, in line with the results accountability approach used by Matasigma.